I’ve been umming and ahhing about whether or not to write this or not, because I don’t in any way want it to come across as negative. However we all need a little bit of reality from time to time, so I’m going to try and share in the most positive way possible.
I’m talking about money.
Everywhere I turn at the moment, I’m hearing a lot of talk about sponsored post rates, side bar advertising, giveaway value and since the release of DPCON tickets, sponsorship.
The blogging world is exploding in Australia. I for one am getting PR pitches in my inbox every day, varying from blanket emails that are obviously sent out en masse, to those who know my name, and, believe it or not, have read my blog!
This opens up so many doors and opportunities. In the last month I have, for the first time, been paid to blog, and I love it. The income from those posts paid for my early bird ticket to next years Digital Parents Conference.
But here’s the thing; I’m not really making money from blogging. A little bit of pocket money yeah, but not enough to say it pays well. It’s just a perk.
It’s easy to assume that blogging is a ‘get rich quick’ scheme, particularly when looking at the blogosphere in the States. Over there those chicks are getting paid to write, and paid well. Whilst things are definitely on the improve down under, we are in now way in the same position.
Put it this way:
If you go into blogging just to make money, I hate to say it, but it’s probably not going to happen.
To even begin to be successful at this gig, it needs to be done with passion and a determination to enjoy it, no matter if you get sent a pack of pasta, a trip to New York, or nothing at all.
There are, of course, ways you can earn a little bit of cash, but they are worth thinking about carefully.
Doing sponsored posts for the sake of money is an easy and enchanting trap to fall into; the idea that you can spend half an hour typing away and get paid for it is hard to resist.
But it doesn’t mean you should do it.
Some important questions to ask are these:
- Do you like the product?
- Is it something you would write about?
- Can the post be centred around something that would already hit your home page?
- Is it in support of a friend or a small business that you believe in?
If you can’t answer yes honestly, then don’t do it!
With so many exciting blogging events to attend, the list of expenses associated with our little hobby, can easily blow out. The obvious solution is sponsorship.
Or is it?
Honestly, I love the idea of sponsorship. I will be seeking it to visit Sydney next year, but practically, and I’m sorry to disappoint, but not many people get it.
And even less get full sponsorship.
In fact, if you’re not a relatively well known blogger with high traffic, then your chances are slim.
I hate to say it, and it certainly doesn’t mean you shouldn’t try, but it’s true.
There is always the chance that you will get several partial sponsors, but this may leave you facing 6-12 months of constantly supporting one particular brand, which potentially could cut down all your other pr opportunities, and also leave you potentially scaring off readers by lots of ‘review of my sponsor’ type posts.
You have to decide for you, if it’s worth it.
If the answer is YES, then go for your life!
Here’s my suggestion when it comes to events: Decide whether or not you are going without sponsorship.
Just make a decision.
If you do get a little bit of cash, (or a lot), that’s great.
If not, you’ll just have to save.
Yes, DPCON next year is a little more exxy, (as it is over two days, includes the gala event of the year, and breakfast!), but if you start saving $12 a week now (which is like 3 coffees) you have your ticket paid for.
And if you can’t afford it, there will be other events. Unfortunately, we can’t do everything.
Before you become despondent, and think “I’m a tiny little blogger, and I’ll never get anywhere,’ just remember everyone has to start somewhere, including the blogging world. With the changes that have been occurring over the past two years, it’s highly possible that soon we will all be getting paid in diamonds and shoes to do what we love. My goal in writing this is not to discourage you; it’s to remind you that blogging is something you started because you enjoyed it. Getting distracted by the politics is the worst thing you can do.
A final thought;
Don’t forget, for the majority of us, blogging is a hobby. Most hobbies cost money.
Scrap booking is not cheap. Crochet, Quilting and any form of sewing can set you back quite a bit, and don’t get me started on fishing!
What I’m saying is this; you don’t expect to make money from knitting a beanie cause you enjoy it; it’s an expense. If you really want to go to a conference, get a professional makeover, move to self hosted WordPress, whatever, it will cost you just like any other hobby would.
There is so much joy in blogging. Most of us do it because we just love writing, or we need to be heard. We form friendships and communities and learn from each other. We get to laugh about poo, or cry about Grey’s Anatomy or maybe vlog some crazy song. Let’s keep it about all those fun things, and stop stressing about the money.
Life’s too short.
<;center>; What are your thoughts on the Blogging for Profit idea?<;/center>;